The table
A Filter by keyword… box narrows the list.
Reading it
Most trending terms are news, entertainment, or sport — irrelevant to almost every project. The filter is the tool that makes the page usable: search your industry’s vocabulary rather than scrolling. Categories is the faster filter of the two. Scan for categories adjacent to your market and ignore the rest. Then apply the same judgment you would to any keyword:- High volume, zero CPC — a news spike. Traffic that arrives, converts at nothing, and leaves within days.
- Meaningful CPC — advertisers are bidding, which means commercial intent behind the spike. These are worth acting on.
- Rising but low volume — potentially an emerging term. Cheap to target now and expensive later, if it’s real.
Acting on a trend
Trending terms decay fast, so the practical question is whether you can publish while the interest lasts. A term spiking today is usually over within a week — and if a page takes three weeks to rank, you’ve missed it. Two situations where it works:- You have an existing page that already ranks for something adjacent and can be updated today.
- The term looks like the start of a durable shift rather than a news cycle. Check it in Explorer — a genuine shift shows sustained growth, not a single spike.