Skip to main content
Competitors is a single list of domains, shared by every comparison feature in the project.

​
Add a domain

Type the domain into the field at the top — competitor.com — and click Add. It appears in the list immediately. Enter the bare domain. There’s no name field on this form: the list shows a name only if one came from elsewhere, such as project creation. You can also seed competitors when you create the project, where up to 10 are accepted and validated as you type. Adding them there means their first data arrives in the project’s initial collection run rather than a day later.

​
Remove a domain

Click the trash icon on a row and confirm “Stop tracking competitor.com?”. Removing a competitor drops its column from the tracking comparison and excludes it from the other features that read this list. Historical data collected for that domain is no longer shown.

​
What the list feeds

Backlink gap is the exception. It takes competitor domains as ad-hoc input on its own page and doesn’t read this list or pre-fill from it, so a domain added here still has to be typed in there. The upside is you can gap-test a domain without committing it to the project.

​
When data appears

Competitor positions are read from the same search results as your own during a rank check, so a competitor added today has no comparison data until the next check runs — the next morning on a daily schedule, or up to a week away on a weekly one. Backlink and AI comparisons follow their own collection schedules.

​
Choosing competitors

Pick domains that compete for the same keywords, not the same customers. The two overlap less than expected: your closest commercial rival may target different search terms entirely, while an affiliate site or a publisher you’d never think of as a competitor sits above you on half your keywords. Check the tracking comparison after the first check. A domain that’s dashed on most of your keywords isn’t a search competitor, however direct a business rival it is — replace it with one that actually appears. Three to five well-chosen domains give sharper comparisons than a long list. Every added domain widens the comparison table and dilutes the gap analyses.

​
Empty state

No competitors added — “Add competitor domains to compare across rank tracking, backlink gap, and citation gap”. The comparison pages show their own empty states until at least one exists.