Tabs
The first four are views of the same alert feed. Biggest Movers is a different query, and the header controls change with it: the date range picker appears only on that tab, and Mark all read only on the others.
The alert feed
Alerts are grouped under Today, Yesterday, This Week, and Older, and paginated 15 at a time. Each alert shows its type, the keyword, the movement, and when it fired. Types:
Improvements are green with an upward arrow, drops red with a downward one.
Clicking an alert marks it read and opens that keyword’s history. Mark all read clears the unread state across the feed in one go.
A single rank check can raise several alerts for the same keyword. A jump from position 14 to 2 fires Ranking Improved (a 12-place move), Entered Top 10, and Entered Top 3 — three entries describing one event.
Biggest Movers
Switch to this tab to compare positions between two dates. The range defaults to yesterday to today; use the date picker to widen it. Up to 20 keywords are listed, each showing:- The keyword
- A badge with the size of the move —
12 positions, coloured green, red, or grey - The transition itself:
14 → 2, with the old position on the left - Search volume in compact form (
1.2K vol), when known - The hostname of the ranking URL
Movers vs. alerts
They answer different questions, and the difference matters when the two disagree:
A keyword that drifted from 8 to 11 raises Lost Top 10 but is a mere 3-place move; a keyword that went from 78 to 60 raises Ranking Improved but changes nothing commercially. Use alerts to catch band crossings, and Biggest Movers to see the real magnitude of movement over a period.