Running a lookup
Enter a query in the Enter a keyword to search… field and submit. The AI Mode Response appears when the lookup completes, along with the sources it drew on. One query per lookup. Past lookups are listed so you can revisit a response without re-running it.Reading the response
The obvious question is whether your brand appears. The more useful one is how the answer is framed:- Which sources are cited. These are the pages Google’s AI treats as authoritative for the question. If they’re consistently the same three publications, being covered by them matters more than editing your own site.
- What the answer asserts. AI Mode gives a definitive answer rather than a list of options. If it recommends competitors and doesn’t mention you, that’s the shape of the problem — you’re not absent from search, you’re absent from the answer.
- How the question is interpreted. AI Mode often answers a broader question than the one asked. That reframing tells you what content would actually be relevant.
AI Mode vs. AI Overviews
Different surfaces, and worth not conflating:
Use AI Overviews to see the scale of the problem, AI Mode to understand a specific answer.