Running a lookup
Enter a query in Enter a keyword to search ChatGPT… and submit. You get the ChatGPT Response and a table of sources. Past lookups are kept so you can revisit one without re-running it.The sources table
Snippet is the most useful column on the page. It shows the exact text ChatGPT extracted — so when your page is cited, you can see which passage earned it, and when a competitor is cited, you can see what they said that you didn’t.
Domain repeated across queries identifies the sources ChatGPT treats as authoritative in your market. Those are outreach targets: being mentioned on a source the model already trusts is often more effective than optimizing your own page.
Why this differs from Google
ChatGPT and Google’s AI features answer from different foundations, so results diverge in ways worth expecting:- Different source preferences. ChatGPT frequently favours documentation, community discussion, and long-form comparisons over pages that rank well organically.
- Ranking doesn’t transfer. Position one on Google grants nothing here. Sites that rank modestly are cited regularly, and vice versa.
- Answers vary between runs. The same query can produce different phrasing and a different source mix. Treat one lookup as a sample, not a measurement — run important queries more than once before concluding anything.
What to do with it
Run your highest-intent commercial queries — the ones where someone is choosing a vendor — rather than informational terms. Those are where an AI answer displaces a decision you’d otherwise have influenced. For each:- Are you mentioned at all?
- If not, which sources were cited instead?
- Do those sources cover you? If a comparison site is cited and doesn’t list you, that’s the gap — and it’s fixed by getting listed, not by editing your site.