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Settings → Billing has a Usage section showing consumption against your plan’s limits.

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What’s tracked

Each is shown against its plan limit. On Enterprise, limits read Unlimited.
Domain lookups have their own daily allowance — 10 on Free, 100 on Pro, 500 on Team — separate from keyword and backlink lookups. Analysing a competitor’s domain draws on it.Web vitals checks are not metered. They have no plan-limit check, only a one-at-a-time guard per project.

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Two kinds of limit

Standing limits — projects, tracked keywords, team members — count what currently exists. Deleting a project frees its slot immediately. Consumption limits — audits per month, lookups per day — count actions taken in a window. They reset when the window rolls over, and you can’t free them by deleting anything. Knowing which kind you’ve hit tells you what to do. A project limit is fixed by deleting; an audit limit is fixed by waiting or upgrading.

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Scheduled collection consumes quota

This is the part that surprises people. Every scheduled check draws on the same allowance as a manual action:
  • A daily rank check on 500 keywords consumes keyword lookups every day
  • A backlink snapshot consumes backlink lookups on its cadence — daily on a new project until you lower it
  • GEO and local SEO snapshots consume theirs daily by default
All four schedules default to daily, which is the most expensive setting available. Lowering the ones you don’t watch closely is the single biggest saving.
Exhausting a daily lookup limit doesn’t only block you from doing things by hand — it can stop scheduled collection. A rank check that doesn’t run leaves a gap in your position history, and history can’t be back-filled. Enable the Usage Limit Warning in notification preferences so you hear about it first.

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At the limit

An upgrade prompt pins to the bottom of the page while you’re at a limit.

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Reducing consumption

In the order that costs you least:
  1. Lower check frequencies. Rank tracking from daily to weekly cuts that consumption by about 85%, and most sites don’t move enough day to day to justify daily checks. Set it per feature on the relevant overview page.
  2. Pause keywords you’re not acting on. Stops the checks, keeps the history. Note a paused keyword still counts toward the tracked-keyword limit — this saves lookups, not slots.
  3. Batch audits. One audit costs the same at any page limit, so one 1,000-page crawl beats ten 100-page crawls.
  4. Consolidate projects. Each project runs its own scheduled collection, so a project nobody looks at is a daily cost.

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Who can see it

Every member can view usage, whatever their role — you need it to know whether an audit will run. Only the owner can change the plan. See Roles and permissions.