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Plans are per organization. Belonging to two organizations means two subscriptions, and limits are counted separately for each.

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Pricing

Annual billing saves roughly 31% on Pro and 32% on Team. Toggle between Monthly and Annual on the Billing page to compare.

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Limits

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Which limit will bite first

The two that constrain real use are tracked keywords and site audits per month — and for different reasons. Tracked keywords is a recurring cost, not a one-off. Every tracked keyword is re-checked on your schedule — daily by default. Free’s 10 keywords is enough to try the product, not to monitor a site. Where Pro’s 500 sits depends on how many projects you’re spreading them across, since the limit is organization-wide, not per project. Site audits per month is the tightest allowance on Free. Three crawls a month is barely enough to audit, fix, and re-audit once. Web vitals checks are not metered, so they don’t eat into it. Team members is the other common wall. Free is genuinely single-user; Pro’s 3 covers a small team but not an agency.

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No subscription means free

An organization without an active subscription is treated as being on free, and an unrecognised plan is treated as free too — limits fail closed rather than open.

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Hitting a limit

Limits are enforced before the work happens rather than by billing you for the overage:
  • At the project limit, Add Project greys out and clicking it sends you to Billing.
  • At the keyword limit, Add Keywords shows a padlock and “Upgrade to track more keywords”.
  • At the audit limit, new crawls are refused for the rest of the month.
Scheduled collection consumes quota too. Exceeding a daily lookup limit doesn’t only block manual actions — it can stop your scheduled rank and backlink checks, leaving gaps in history that can’t be back-filled. Enable the Usage Limit Warning notification in preferences so you hear about it before that happens.

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Reducing usage without upgrading

  • Lower the check frequency. Moving rank tracking from daily to weekly cuts that consumption by roughly 85%. Set it on Tracking → Overview.
  • Pause keywords you’re not acting on. Pausing keeps history but stops checks — though a paused keyword still counts against the tracked-keyword limit.
  • Run fewer, larger audits. One audit costs the same whatever its page limit, so a single 1,000-page crawl beats ten 100-page crawls. A crawl already in flight blocks a second one anyway.

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Enterprise

Everything unlimited, with custom pricing. Contact Surnex rather than self-serving through checkout.