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Backlinks → Gap compares your link profile against up to four competitors and returns the domains linking to them and not to you. Every result is a site that already links to something in your market — the warmest link prospects available.

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Running an analysis

Enter competitor domains in the input rows at the top — competitor.com — and click Compare. Start with one row. Add creates another, up to four competitors; the remove control drops a row, and at least one always remains. Empty rows are ignored, so you can leave spares. While it runs you’ll see Running gap analysis… — “This may take a minute. The page will update automatically.”
This page does not use the project’s Competitors list. Domains are entered here per analysis and aren’t saved between runs, which means you can test a prospect without adding it to the project — and that your project competitors won’t be pre-filled for you.

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Results

25 rows per page, with a Filter domains… box.

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Prioritizing

Found In is the column that decides your order of attack. A domain linking to all the competitors you compared is almost certainly a directory, roundup, or industry resource that covers the category systematically — the strongest candidate, because your absence is conspicuous rather than a matter of taste. A domain linking to just one competitor is more likely a relationship, a guest post, or paid placement. Winnable, but it takes more than asking. Then sort by Rank. A high-authority domain linking to every competitor is the single best prospect on the page. Backlinks is a caution flag rather than a positive: a domain with hundreds of links to one competitor is running sitewide links, which is a different kind of arrangement than an editorial mention.

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Choosing who to compare

Compare against domains that compete for the same keywords, not just the same customers — check the tracking comparison to see who actually appears alongside you. Comparing four competitors at once gives the strongest signal because the Found In column becomes meaningful. Comparing one gives you a list of their links with no way to tell systematic coverage from a one-off relationship.

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States

An empty result is usually the second case. Check the competitor actually has backlinks — run Domain overview on them — before concluding you’ve closed the gap.