Competitors

Competitors in Surnex are a per-project list of domains, maintained on the Competitors page.

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Where competitor data appears

Backlink gap also compares competitors, but takes its domains as ad-hoc input on its own page rather than reading this list.

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How competitor data is collected

Competitors aren’t crawled or monitored as projects in their own right. Their data is a by-product of the collection Surnex already does for you:

• Positions are read from the same search results page as yours during a rank check. Same keyword, same location, same language, same moment — so the comparison is genuinely like-for-like.
• Backlink and AI data is looked up against your project’s collection schedule.

Two consequences follow. Comparisons are always same-day rather than stitched together from separate lookups. And a competitor only has data for keywords you track — adding a competitor doesn’t reveal what else they rank for. To see a competitor’s full keyword profile, use Domain Keywords on the Keywords page, which works on any domain.

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Competitors vs. domain analysis

Two different tools that people reach for interchangeably: Use domain analysis to decide whether a domain is worth adding, then add it to the competitor list to track it over time.

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Limits

• Competitors are per project. A domain you compete with across several projects has to be added to each.
• Up to 10 can be seeded at project creation. Adding them afterwards on the Competitors page has no stated cap, but every additional domain widens the comparison table.
• There’s no competitor-level alerting. Nothing tells you when a competitor overtakes you; check the comparison table or your own ranking alerts for the drop.