Stat cards
Organic Keywords is usually far larger than your tracked keyword count, and the gap is the point: it’s everything the domain ranks for, including terms you never targeted.
Monthly Traffic is a modelled estimate, derived from ranking positions and keyword volumes — not analytics. Treat it as a comparative figure rather than a real visit count. It’s useful for sizing one domain against another and misleading if you compare it to your own analytics.
Tabs
Three tabs, each with a count and a filter box:Top Keywords
This is the most useful tab on the page. Every keyword here is one the domain already ranks for — a ready-made shortlist for rank tracking, and, on a competitor’s domain, a direct read of their strategy.
Look for high-volume terms where the position is 11–20. They’re one page off page one and usually cheaper to move than anything ranking below 50.
Empty: No keywords found.
Top Pages
Shows which pages actually carry the domain. A page ranking for hundreds of keywords is a topic hub worth expanding; a page with many referring domains but little traffic is authority you could redistribute with internal links.
Empty: No pages found.
Competitors
These are discovered competitors — domains that rank for similar keywords — not the ones on your Competitors list. It’s the fastest way to find search rivals you hadn’t thought of. Adding them to the project list is a separate step.
Filtering
Each tab has its own filter box, and switching tabs resets it along with the page.Analyzing other domains
The page profiles your project’s domain. To analyze someone else’s, use Domain Keywords on the Keywords page, which accepts any domain.Freshness
Domain data is collected once when the project is created and doesn’t refresh on a schedule. Figures are from that lookup unless you re-run it. See How data collection works.Related
- Tech stack — technologies detected on the domain
- Backlinks — the profile behind Domain Rank
- Competitors — turning discovered rivals into tracked ones