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AI → Citation Gap compares your domain against competitors across a set of keywords and shows where they’re cited in AI answers and you aren’t. It’s the systematic version of running ChatGPT visibility one query at a time.

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Setting up a comparison

1

Add competitor domains

Type domains into the input rows — competitor.com — up to 10. Add creates another row; the remove control drops one, and at least one always remains.Load saved competitors fills the rows from your project’s Competitors list, up to the first 10. Faster than retyping, and it keeps this analysis consistent with the rest of the project.
2

Enter keywords

The Keywords box takes up to 50, separated by commas or line breaks. Over the limit you’ll see “Maximum 50 keywords per request” and nothing is submitted.
3

Run the comparison

Results come back as a grid of keywords against domains.

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Reading the results

Each keyword row shows which domains were cited in the AI answer for it, with your domain first. A row where competitors are cited and you aren’t is tagged GAP in red. Those are the actionable rows — the query has an AI answer, that answer names sources, and you’re not among them. Rows also show what you were Co-cited with where you do appear: the other sources sharing the answer with you.

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Prioritizing gaps

Not every gap is worth chasing. Rank them: Gaps where several competitors are cited. If three of your competitors appear and you don’t, the answer clearly has room for vendors like you and you’ve been left out. That’s the strongest signal in the report. Gaps on commercial queries. A gap on a term where someone is choosing a vendor costs more than one on a definition. Cross-reference CPC and intent from keyword research. Gaps where one competitor is cited. Weaker. Could be a genuine authority advantage, could be variance in a single run. Deprioritize rows where nobody is cited — that query’s AI answer isn’t drawing on vendor sources at all, and there’s nothing to win.

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Co-citation

The Co-cited with detail is the underused part of this page. It shows the company you keep in AI answers. Two things to look for. If you’re consistently co-cited with the same publications or comparison sites, those are the sources shaping answers in your market — being covered by them is leverage. And if a competitor is co-cited with you nearly everywhere, they’re your genuine peer in how these systems see the market, regardless of how you compare on rankings.

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Choosing keywords

Fifty is enough to cover a real question set. Spend them on:
  • Commercial and comparison queries — “best X”, “X vs Y”, “X for [use case]”. This is where AI answers displace a decision.
  • Conversational phrasings — how someone would ask an assistant, not how they’d type into a search box.
  • Queries you already rank for — a gap there is the sharpest finding: you have the organic authority and still aren’t in the answer.
Avoid navigational and brand queries. You’ll be cited for your own name, which tells you nothing.

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Variance

AI responses vary between runs, so a single gap isn’t proof. Re-run the important keywords before acting — a gap that persists across runs is real; one that appears once may not be.