The table
25 rows per page, with a Filter anchors… box.
The overview shows the same data as a Top Anchor Texts donut limited to the top 10; this page is the full list.
What to look for
Anchor text is a relevance signal, so its distribution says something about how search engines read your site — and about how natural your link profile looks. A healthy profile is mostly branded and unremarkable. Your company name, your domain, and phrases like “here”, “this article”, or the page title. Naturally-earned links are boring, because people link by naming you or by pointing at something. Exact-match commercial anchors should be a small minority. If your target keyword is your most common anchor by a distance, that’s the classic signature of bought or manipulated links, and it’s a pattern search engines look for. Empty or missing anchors usually mean image links. They pass authority but carry no textual signal. Anchors you don’t recognize — unrelated terms, other languages, spam phrases — are worth tracing back through the backlink list to see which sites are generating them.Rough proportions
There’s no official ratio, but as a sanity check, a profile that grew naturally tends to look something like:
If yours is inverted — exact-match dominant, branded rare — that’s the finding, whether or not you built the links deliberately.
Filtering
Filter to check a specific concern:- Your brand name, to see how much of the profile is branded
- A target keyword, to check for over-optimization on it
- A competitor’s name, to find comparison content linking to you