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A location is your Google Business listing plus a grid of points around it. Every local keyword is searched on Google Maps from each point of its location’s grid. It’s also what your plan counts as a local location.

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Add a location

1

Find your listing

On Local SEO, click Add Location. Search for your business by name and town — for example Austin Plumbery Austin — and press Enter or the search button.Pick your listing from the results. Surnex recognises your business in every search by its Google listing, not by its website, so a business without a website tracks the same way. Searching for a listing doesn’t use any allowance, but it needs an active plan, and isn’t available on the sample project.
2

Name it (optional)

The name defaults to the listing’s title. Give it your own — Downtown branch — if you track several.
3

Choose the grid

Grid — 3 × 3, 5 × 5 (the default) or 7 × 7 points.Distance between points — 0.5, 1 (the default), 2 or 5 km.The panel shows how many points that is and how far across it reaches. Your listing sits at the centre.
Click Add Location, then add keywords at it. Nothing is searched until it has keywords.

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Choosing a grid

Match the grid to how far your customers travel:
  • A walk-in business in a city — a small spacing, 0.5 or 1 km. Rankings change block by block.
  • A service-area business — a wider spacing, 2 or 5 km, to cover the area you serve.
A bigger grid shows more of the map but costs more searches: each keyword is searched once per point, so a 7 × 7 grid is 49 searches per keyword per check against 9 for 3 × 3. Scheduled checks are covered by your plan’s locations rather than a monthly allowance — see Usage and limits.

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Edit a location

Click Edit on a location to rename it, re-draw its grid, or pick a different listing. None of these uses another location. A changed grid applies from the next check.

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Locations without a listing

A location created before listings were supported has no map pin. It shows No listing — searched once for the whole area, and each keyword is checked once for its market rather than across a grid. Click Pick Listing to Track a Grid to find its listing — the location keeps its keywords and history.

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Limits

  • One location per listing in a project — adding the same listing again is refused.
  • Up to 10 keywords per location.
  • Your plan sets how many locations the organization can hold, across all projects. When they’re all in use, Add Location is disabled. Remove one to free it; see Plans.
Removing a location deletes its keywords and their history, and frees it on your plan straight away.