Columns
25 rows per page, with a Filter by URL or anchor… box. Each view has its own count.
New backlinks
Links first observed in the window. Worth checking regularly for two reasons: Attribution. If you’re running outreach, digital PR, or content promotion, this is where you confirm it worked — and see which anchor and which page the link actually landed on, which is often not what you asked for. Links you didn’t earn. Unexpected links can be genuine coverage worth following up, or the beginning of a spam pattern. Check DA and the source page.Lost backlinks
Links present before and absent now. A link is “lost” for several reasons, and they need different responses:
The fourth case is the reason a big loss spike isn’t automatically alarming. The third is the one under your control, and it overlaps with Broken Backlinks on the overview — both point at authority you’ve already earned and are currently wasting.
Reading the two together
New minus lost is your real growth. A profile adding 40 links and losing 38 is flat, however good the new-links list looks. The trend chart on the overview shows the net effect over time. Pay more attention to the DA column than to the counts. Losing one high-authority editorial link matters more than gaining thirty from weak directories.The 30-day window
The window is fixed — there’s no date picker. Links that changed more than 30 days ago aren’t listed here; use the trend chart for longer-term movement. How much shows up depends on your refresh schedule. On the default weekly cadence, changes are detected in weekly steps, so a link gained and lost between two snapshots may never appear at all.States
A brand new project shows nothing here until there are at least two snapshots to compare.