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A project is one domain, measured in one market. Everything Surnex collects — rankings, backlinks, audits, AI visibility — belongs to a project. Open the form from Projects → Add Project (it slides in from the right), or from the second step of onboarding. The same form is used in both places.

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Fields

1

Project name

A label for your own use, for example My Website or a client name. Required. It appears on the project card and in the sidebar, and you can rename it later without affecting collected data.
2

Domain

The site to track, for example example.com. Required.You can paste a full URL — Surnex strips https://, any path, and any query string before validating, so https://example.com/blog?ref=x is accepted as example.com. The result must be a bare domain with a valid TLD; if it isn’t, you’ll see Invalid domain: "...".Enter the domain you actually want measured. example.com and www.example.com are different hosts to a search engine.A domain can only be tracked once per organization. Adding one that’s already tracked fails with “A project for example.com already exists.” To track the same domain in two markets, use two organizations.
3

Keywords for rank tracking

At least one keyword is required — the form won’t submit without one, and shows “At least 1 keyword is required. Add keywords manually or use suggestions.” until you add one.Two ways to add them, and you can combine both:Suggest Keywords — click the button and Surnex looks up the domain’s existing keyword profile and returns up to 20 suggestions, each with its monthly search volume. All 20 arrive pre-selected; untick any you don’t want, or use Select all / Deselect all. If the domain is new or has no organic presence, you’ll get “No keyword suggestions found for this domain” — type your keywords in manually instead.Add keywords — type a keyword and press Enter to add it as a tag. Repeat for each one.The two lists are merged and de-duplicated on submit, so a keyword you both selected and typed is only tracked once.
Suggestions are fetched for the location and language currently selected below. Change those first if you’re targeting a market other than the default.
4

Location

The market whose search results you want to be measured in. Defaults to United States. Click the field and type to filter the list of roughly 185 locations — countries, and major cities and regions.
5

Language

The language of the search results. Defaults to English. Same searchable dropdown, around 65 languages.
6

Search Engine

Google (the default), Bing, or Yahoo.
7

Competitor domains (optional)

Type a competitor domain and press Enter, up to 10. Each is validated as a domain the same way your own is, so a typo is rejected as you add it rather than at submit.Competitors are optional here and can be added later on the Competitors page, but adding them now means their first data is collected in the same initial run as yours — you get comparisons on day one instead of day two.
Click Create Project. You’ll see a confirmation naming how many keywords were tracked, and you’re taken straight to the new project’s dashboard.
The API accepts only the name, the domain, and the schedules. Everything else the form collects — keywords, competitors, location, language, search engine — is not part of the create request and is discarded rather than rejected.Until that’s reconciled, treat project creation as creating an empty project, then add keywords and competitors from their own pages afterwards.

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What happens next

The project is created with four schedules, all enabled and set to daily at 00:00 UTC:
Creating a project does not collect anything immediately. Its first jobs run when their schedules come due — on the default midnight-UTC schedule, that can be up to 24 hours away. A brand new project showing empty pages is expected, not a fault.To see data sooner, change the run hour on a feature’s Settings panel to an hour that’s still ahead of you today.
Audits, web vitals, domain analysis, and keyword research have no schedule at all and never run on their own. Run them from their own pages when you want them. See How data collection works.

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Plan limits and role

Creating a project requires the admin or owner role — a project counts against the plan, so it isn’t a member action. See Roles and permissions. The Projects page header shows X of Y projects. At your plan’s project limit, Add Project turns grey and clicking it sends you to Billing; through the API the request is refused with USAGE_LIMIT_EXCEEDED. Tracked keywords have a separate limit — see Plans.