Date range
The picker in the header defaults to the last 30 days. Widen it to see long-term trend, narrow it to isolate a change you’re investigating. The range filters both the chart and the table below it.Position over time chart
A line chart of position by date, with the axis inverted — position 1 sits at the top, so an improving keyword climbs. Gaps in the line are dates with no check: a keyword tracked weekly plots roughly four points a month, and a paused period leaves a hole.History table
One row per check, with four columns:
The URL column is the one worth reading carefully. If it changes between rows, Google switched which of your pages it considers most relevant — often the real explanation behind a position swing that looks inexplicable from the number alone. A drop from 4 to 19 that coincides with the URL changing from your product page to a blog post is a relevance problem, not a ranking problem.
SE Results is a rough competition signal. A large jump usually means the query’s result set changed shape — a new SERP feature, or a broader interpretation of the query — which is worth knowing before you attribute a position change to something you did.
Empty state
No history data — “Position data will appear after the keyword is checked” — appears when the keyword has never been checked, or when the selected range predates its first check. A keyword added today shows nothing until the next scheduled rank check runs. Widen the date range before concluding the data is missing.What isn’t here
- SERP features (beyond AI Overview, shown on the keyword card)
- Competitor positions for the same keyword — see Tracking competitors
- Export of a single keyword’s history; the Export button covers all tracked keywords at their current position, not history