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Backlink gap
Compare your link profile against up to four competitors and get back every domain that links to them and not to you — the warmest link prospects available, since each one already links to something in your market.Results show the referring domain, its rank, how many links it points at the competitors, and crucially which of them it links to. A domain linking to all four is a directory or category resource where your absence is conspicuous; one linking to a single competitor is more likely a relationship.
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Link movement
Links gained and lost over the last 30 days, split into two views with source URL, anchor text, domain authority, and follow status.Lost links have several causes needing different responses — the page was deleted, the link was edited out, or your own target URL now 404s. The third is the one under your control, and it overlaps with the broken-backlinks count on the overview: authority you’ve already earned that’s currently going nowhere.A trend chart of backlinks and referring domains over time, built from each scheduled snapshot. Net growth is what matters — a profile adding 40 links and losing 38 is flat.
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Link quality

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Anchor text

The full distribution of anchor text across your profile, with a filter. A naturally-earned profile is mostly branded and generic; exact-match commercial anchors dominating is the classic signature of bought links.

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Distribution charts

TLD and country breakdowns, each shown two ways — by referring domain and weighted by backlink count. Comparing the pair is the fastest way to spot a handful of sites generating most of your link volume.Also added: link types, platform types, link attributes, and semantic locations — where on the page a link sits. A body-content link is an editorial endorsement; a footer or sidebar link is boilerplate, and search engines weigh them differently.

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Quality signals

Spam score, broken backlinks and pages, referring subnets, dofollow and nofollow split.
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Referring domains and domains

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Referring domains

One row per linking site rather than per link, with authority and link count. The better view for judging who actually endorses you — a domain with hundreds of links to you is one sitewide placement, not hundreds of endorsements.

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Domain overview

Whole-domain intelligence for any project: organic keyword count, estimated monthly traffic, domain rank, and total backlinks, with three tabs beneath — top keywords, top pages, and discovered competitors, meaning domains that rank for similar terms rather than the ones you configured.Top Keywords is the most useful of the three. Anything ranking 11–20 with real volume is a page short of page one.

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Tech stack

Technologies detected on the project domain, grouped by category, each with a version and a confidence percentage where available.