> ## Documentation Index
> Fetch the complete documentation index at: https://docs.surnex.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Trending now

> Currently trending Google searches, with volume and commercial signals.

**Trends → Trending Now** lists searches spiking right now. Unlike [Explorer](/trends/explore), you don't supply the keywords — Surnex returns what's rising.

## The table

| Column          | What it is                           |
| --------------- | ------------------------------------ |
| **Keyword**     | The trending search                  |
| **Volume**      | Monthly search volume                |
| **CPC**         | Average cost per click               |
| **Competition** | Advertiser competition               |
| **Categories**  | Topic categories the term belongs to |

A **Filter by keyword…** box narrows the list.

## Reading it

Most trending terms are news, entertainment, or sport — irrelevant to almost every project. The filter is the tool that makes the page usable: search your industry's vocabulary rather than scrolling.

**Categories** is the faster filter of the two. Scan for categories adjacent to your market and ignore the rest.

Then apply the same judgment you would to any keyword:

* **High volume, zero CPC** — a news spike. Traffic that arrives, converts at nothing, and leaves within days.
* **Meaningful CPC** — advertisers are bidding, which means commercial intent behind the spike. These are worth acting on.
* **Rising but low volume** — potentially an emerging term. Cheap to target now and expensive later, if it's real.

## Acting on a trend

Trending terms decay fast, so the practical question is whether you can publish while the interest lasts. A term spiking today is usually over within a week — and if a page takes three weeks to rank, you've missed it.

Two situations where it works:

* You have an existing page that already ranks for something adjacent and can be updated today.
* The term looks like the start of a durable shift rather than a news cycle. Check it in [Explorer](/trends/explore) — a genuine shift shows sustained growth, not a single spike.

## Live, not stored

This page fetches on demand and stores nothing. Refresh for current data; there's no history of what was trending yesterday.

Along with [Explorer](/trends/explore), it's one of only two live pages in Surnex — everything else reads stored data collected in the background. See [How data collection works](/projects/data-collection).

## Locale

Results follow your [project's location and language](/projects/settings). Trending searches are strongly regional, so a project set to the United States shows US trends regardless of where you are.