> ## Documentation Index
> Fetch the complete documentation index at: https://docs.surnex.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Local keywords

> Ranking history and local result detail for a single local keyword.

Click a keyword on [Local SEO](/local/overview) to open **Keyword Ranking History** — the local equivalent of [keyword history](/tracking/keyword-history), with detail specific to local results.

## The history table

| Column              | What it is                                |
| ------------------- | ----------------------------------------- |
| **Date**            | When the check ran                        |
| **Position**        | Your position in the local results        |
| **Title**           | The business listing title as it appeared |
| **Type**            | The kind of local result                  |
| **Review Response** | Review-related detail from the listing    |

## Reading it

**Position** should be read against the local pack's shape rather than as a plain number. The pack usually surfaces three results before an expansion, so movement between 3 and 4 matters far more than movement between 8 and 12.

**Title** is the listing title Google displayed. If it changes between rows and you didn't change anything, Google has reinterpreted the listing — worth checking your business profile. A title that isn't what you expect is also a clue that a different listing of yours is ranking.

**Type** distinguishes the kind of result matched. Local queries can return a map pack, a business panel, or organic-style results depending on how the query is interpreted, and comparing positions across different types isn't meaningful.

**Review Response** surfaces review activity on the listing. Reviews are a genuine local ranking factor, so a position trend that moves alongside review activity usually isn't coincidence.

## Local results differ from organic

Worth keeping in mind when reading this page:

* **Proximity dominates.** Results depend heavily on where the searcher is. Your position for a city-level location is not what someone standing outside your shop sees.
* **Your business profile matters more than your website.** Categories, hours, photos, and reviews drive local placement — often more than anything on your site.
* **Volatility is normal.** Local results shift more than organic ones, so a single day's movement is rarely meaningful. Read the column, not the last row.

## Empty history

A keyword shows no history until its first check runs, following the [local SEO schedule](/local/overview#schedule) — daily by default. A keyword added today has data tomorrow.

If a keyword consistently shows no position, the likely cause is that the query doesn't return local results at all. Rephrase it to include local intent — "near me", or a place name — and check the location is set to the market you actually serve.

## Related

* [Local SEO overview](/local/overview) — managing local keywords and the schedule
* [Keyword history](/tracking/keyword-history) — the organic equivalent