> ## Documentation Index
> Fetch the complete documentation index at: https://docs.surnex.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Domain overview

> Authority, traffic estimates, and the keyword profile for your project domain.

**Domains → Overview** is the whole-domain view: how strong the site is and what it ranks for overall, rather than only the keywords you chose to track. The subtitle names the domain being analyzed.

## Stat cards

| Card                 | What it is                                      |
| -------------------- | ----------------------------------------------- |
| **Organic Keywords** | How many keywords the domain ranks for in total |
| **Monthly Traffic**  | Estimated monthly organic visits                |
| **Domain Rank**      | Authority score                                 |
| **Backlinks**        | Total inbound links                             |

**Organic Keywords** is usually far larger than your tracked keyword count, and the gap is the point: it's everything the domain ranks for, including terms you never targeted.

**Monthly Traffic** is a **modelled estimate**, derived from ranking positions and keyword volumes — not analytics. Treat it as a comparative figure rather than a real visit count. It's useful for sizing one domain against another and misleading if you compare it to your own analytics.

## Tabs

Three tabs, each with a count and a filter box:

### Top Keywords

| Column         | What it is             |
| -------------- | ---------------------- |
| **Keyword**    | The term               |
| **Position**   | Where the domain ranks |
| **Volume**     | Monthly searches       |
| **CPC**        | Cost per click         |
| **Difficulty** | Keyword difficulty     |
| **Language**   | Language of the result |

This is the most useful tab on the page. Every keyword here is one the domain already ranks for — a ready-made shortlist for [rank tracking](/tracking/add-keywords), and, on a competitor's domain, a direct read of their strategy.

Look for high-volume terms where the position is 11–20. They're one page off page one and usually cheaper to move than anything ranking below 50.

Empty: **No keywords found**.

### Top Pages

| Column           | What it is                      |
| ---------------- | ------------------------------- |
| **URL**          | The page                        |
| **Traffic**      | Estimated organic traffic to it |
| **Keywords**     | How many keywords it ranks for  |
| **Ref. Domains** | Domains linking to it           |

Shows which pages actually carry the domain. A page ranking for hundreds of keywords is a topic hub worth expanding; a page with many referring domains but little traffic is authority you could redistribute with internal links.

Empty: **No pages found**.

### Competitors

| Column       | What it is                         |
| ------------ | ---------------------------------- |
| **Domain**   | A domain with overlapping keywords |
| **Keywords** | How many keywords overlap          |
| **Traffic**  | Their estimated traffic            |
| **Rank**     | Their authority                    |

<Note>
  These are **discovered** competitors — domains that rank for similar keywords — not the ones on your [Competitors](/competitors/add) list. It's the fastest way to find search rivals you hadn't thought of. Adding them to the project list is a separate step.
</Note>

## Filtering

Each tab has its own filter box, and switching tabs resets it along with the page.

## Analyzing other domains

The page profiles your project's domain. To analyze someone else's, use [Domain Keywords](/keywords/research) on the Keywords page, which accepts any domain.

## Freshness

Domain data is collected once when the project is created and doesn't refresh on a schedule. Figures are from that lookup unless you re-run it. See [How data collection works](/projects/data-collection).

## Related

* [Tech stack](/domains/tech-stack) — technologies detected on the domain
* [Backlinks](/backlinks/overview) — the profile behind Domain Rank
* [Competitors](/competitors/overview) — turning discovered rivals into tracked ones