> ## Documentation Index
> Fetch the complete documentation index at: https://docs.surnex.io/llms.txt
> Use this file to discover all available pages before exploring further.

# New and lost backlinks

> Links gained and links disappeared over the last 30 days.

**Backlinks → New & Lost** splits recent change in your link profile into two views. The toggle in the header switches between **New** and **Lost**; both cover the **last 30 days**.

## Columns

| Column          | What it is                           |
| --------------- | ------------------------------------ |
| **Source URL**  | The page carrying the link           |
| **Anchor Text** | The link text                        |
| **DA**          | Domain authority of the linking site |
| **Follow**      | Whether it passes authority          |

25 rows per page, with a **Filter by URL or anchor…** box. Each view has its own count.

## New backlinks

Links first observed in the window. Worth checking regularly for two reasons:

**Attribution.** If you're running outreach, digital PR, or content promotion, this is where you confirm it worked — and see which anchor and which page the link actually landed on, which is often not what you asked for.

**Links you didn't earn.** Unexpected links can be genuine coverage worth following up, or the beginning of a spam pattern. Check **DA** and the source page.

## Lost backlinks

Links present before and absent now. A link is "lost" for several reasons, and they need different responses:

| Reason                                                 | What to do                                                 |
| ------------------------------------------------------ | ---------------------------------------------------------- |
| The page was deleted or unpublished                    | Nothing recoverable — ask, if the relationship is worth it |
| The link was edited out                                | Worth a polite follow-up                                   |
| Your target URL moved and now 404s                     | Fix it: redirect the old URL and the link works again      |
| The linking site went down or dropped out of the index | Usually temporary; check again next cycle                  |

The fourth case is the reason a big loss spike isn't automatically alarming. The third is the one under your control, and it overlaps with **Broken Backlinks** on the [overview](/backlinks/overview) — both point at authority you've already earned and are currently wasting.

## Reading the two together

New minus lost is your real growth. A profile adding 40 links and losing 38 is flat, however good the new-links list looks. The [trend chart](/backlinks/overview) on the overview shows the net effect over time.

Pay more attention to the **DA** column than to the counts. Losing one high-authority editorial link matters more than gaining thirty from weak directories.

## The 30-day window

The window is fixed — there's no date picker. Links that changed more than 30 days ago aren't listed here; use the [trend chart](/backlinks/overview) for longer-term movement.

How much shows up depends on your [refresh schedule](/backlinks/overview#schedule). On the default weekly cadence, changes are detected in weekly steps, so a link gained and lost between two snapshots may never appear at all.

## States

| What you see                                                                          | Why                                                    |
| ------------------------------------------------------------------------------------- | ------------------------------------------------------ |
| **Analyzing backlinks…**                                                              | A run is in progress                                   |
| **No analysis yet** — "Run a backlink analysis first to track new and lost backlinks" | Run one from the [overview](/backlinks/overview)       |
| **No new backlinks found** / **No lost backlinks found**                              | Nothing detected in the last 30 days in that direction |

A brand new project shows nothing here until there are at least two snapshots to compare.